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Copywriting Information

11 Things You MUST Know Before Hiring a Copywriter!


If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Kick-Start Your Juices


Listen, consider this scenario.You have a deadline to honour.

Can Honest Copywriting Succeed?


I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.

3 Reasons why Content is Still King


Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.

Fill Your Readers with Confidence


Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important.

The Write Way To Grow Your Business


Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing.

Step One for Copywriters: Understand WHAT to Say


Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page.

Welcome Informed Criticism of Your Work


When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

Dont Be Satisfied With Your First Draft


Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.

Four Things Every Web Site Headline Must Do


As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

3 Ways to Increase Conversion Rates


In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

How to Write Profitable Ads


Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.

10 Keys to Copy That Sells!


Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ..

Help, Help, Help, Sell


Here's a fundamental difference between copywriting offline and copywriting for the web..

Writing Online In Two Syllables or Less


About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.

More Articles from Copywriting Information:
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MORE RESOURCES:

"Bad choice of words" Costing Businesses Thousands, says ...
Emediawire (press release)
Elizabethtown, PA (PRWEB) July 1, 2009 -- What you say in your advertising is more important than ever, according to Copy Army, a multimedia copywriting ...

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How to pack a punch: PPC copywriting tips and pitfalls
Econsultancy
So, with limited space to engage a user, not to mention limited time, copywriting cannot be underestimated in importance. All the search engines have strict ...

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ABC Copywriting creates valuable new online resources
WebWire (press release)
ABC Copywriting, the independent copywriting agency based in Norwich, UK, has created a new suite of online presentations on key copywriting topics. ...

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Share Your Way to Better SEO
Search Engine Watch
Whether you're getting or creating basic copywriting practices and keyword research as part of your SEO engagement, or partaking of a full keyword guide, ...

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W+K, New York Taps Ben Hughes as CD
mediabistro.com
After various Big Apple-based copywriting stints at Ogilvy, R/GA and most recently Mother, Ben Hughes is remaining local and joining Wieden + Kennedy, ...

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Former Journalist Makes Big Splash in the World of Copywriting
Prfire (press release)
Former freelance journalist Martin Sayers is making a big impression in the world of copywriting as he has made a successful switch to become one of the ...

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Steps on How to Put Action on Your Copy
TransWorldNews (press release)
Chances are, the terms you maybe thinking had already been used by other copywriters and you should pay attention to this. Third step is to try to put your ...

and more »


Starting a Successful Business Online: Copywriting Basics
Examiner.com
One of the most overlooked skills in online business is copywriting. Copywriting is a crucial skill that can make the difference between whether or not you ...

and more »


Examiner.com

Customer Quotes: Q&A with Denver pro marketing copywriter Laura ...
Examiner.com
While I wrote my drafts, I had the chance to do some Q&A with Laura Lee Ellis, staff copywriter for Sonlight's marketing team. At first, I thought I might ...

and more »


Claire Beale On Advertising: Proof that we Cannes make a difference
Independent
The ads are typical DDB: clean layouts, crisp copywriting, elegant art direction. But they have few words, which is the point Last week was Cannes week. ...

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